Mat RutherfordSketchnotes in lockdownFor as long as I can remember I’ve always enjoyed drawing and sketching and I always grab a pen and incorporate it into my day-to-day job…Feb 3, 2021Feb 3, 2021
Mat RutherfordInformation Architecture: Achieving Product Design Goals with UXAn extract from a piece originally published in The Martec, April 2019.May 22, 2020May 22, 2020
Mat RutherfordWhy deep awareness is vital to UX successA famous quote by designer Robert Fabricant is precisely where we need to begin:May 22, 2020May 22, 2020
Mat RutherfordTesting with real humansI recently joined Pureprofile, a Data & Insights (D&I) company, as Experience Lead. We are currently in the process of rebuilding our…Sep 24, 2019Sep 24, 2019
Mat RutherfordHow I came up with a last-minute interactive UX design presentationI was asked at the last minute to cobble together an interactive session for an offsite that would fit seamlessly into our design team’s…Jan 8, 2019Jan 8, 2019
Mat RutherfordHow to kill a good idea with a dis-‘app’-ointing productEver found an app, or some other type of product, that’s such a great idea you can’t help but think, “dammit!, I totally could have come up…Jul 12, 2017Jul 12, 2017
Mat Rutherford8 philosophies of Fight Club applied to UX designDavid Fincher’s brilliant Fight Club got a bumpy reception when it burst onto the scene in the 90s. However, its stature has only grown in…Jan 23, 20171Jan 23, 20171
Mat RutherfordinForest for the TreesA Fistful of Cards…There are a huge amount of features and functions within Onefill, our shopping app for banking customers. A lot of these elements could…Jun 27, 2016Jun 27, 2016
Mat RutherfordinForest for the TreesSkeuomorphism waves goodbye forever?The definition of skeuomorphism is…Jun 2, 2016Jun 2, 2016
Mat RutherfordReservei: what it is, and why we did itAt the end of 2015 Maxwell Forest decided to hold its very first hackfest, something a few of us had been suggesting for a while. With the…Jan 5, 2016Jan 5, 2016