Mat Rutherford – Medium

Mat Rutherford

Sketchnotes in lockdown

For as long as I can remember I’ve always enjoyed drawing and sketching and I always grab a pen and incorporate it into my day-to-day job…

Feb 3, 2021

Sketchnotes in lockdown

Feb 3, 2021

Information Architecture: Achieving Product Design Goals with UX

An extract from a piece originally published in The Martec, April 2019.

May 22, 2020

Information Architecture: Achieving Product Design Goals with UX

May 22, 2020

Why deep awareness is vital to UX success

A famous quote by designer Robert Fabricant is precisely where we need to begin:

May 22, 2020

Why deep awareness is vital to UX success

May 22, 2020

Testing with real humans

I recently joined Pureprofile, a Data & Insights (D&I) company, as Experience Lead. We are currently in the process of rebuilding our…

Sep 24, 2019

Testing with real humans

Sep 24, 2019

How I came up with a last-minute interactive UX design presentation

I was asked at the last minute to cobble together an interactive session for an offsite that would fit seamlessly into our design team’s…

Jan 8, 2019

How I came up with a last-minute interactive UX design presentation

Jan 8, 2019

How to kill a good idea with a dis-‘app’-ointing product

Ever found an app, or some other type of product, that’s such a great idea you can’t help but think, “dammit!, I totally could have come up…

Jul 12, 2017

How to kill a good idea with a dis-‘app’-ointing product

Jul 12, 2017

8 philosophies of Fight Club applied to UX design

David Fincher’s brilliant Fight Club got a bumpy reception when it burst onto the scene in the 90s. However, its stature has only grown in…

Jan 23, 2017

8 philosophies of Fight Club applied to UX design

Jan 23, 2017

Published in
Forest for the Trees

A Fistful of Cards…

There are a huge amount of features and functions within Onefill, our shopping app for banking customers. A lot of these elements could…

Jun 27, 2016

A Fistful of Cards…

Jun 27, 2016

Published in
Forest for the Trees

Skeuomorphism waves goodbye forever?

The definition of skeuomorphism is…

Jun 2, 2016

Skeuomorphism waves goodbye forever?

Jun 2, 2016

Reservei: what it is, and why we did it

At the end of 2015 Maxwell Forest decided to hold its very first hackfest, something a few of us had been suggesting for a while. With the…

Jan 5, 2016

Reservei: what it is, and why we did it

Jan 5, 2016

Mat Rutherford

Mat Rutherford

UXer/Traveller/presentation advisor/footballer/illustrator/copy proofer/kayaker/runner/web head/daddy. Not necessarily in that order…

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