Mat Rutherford – Medium

Mat Rutherford

Sketchnotes in lockdown

For as long as I can remember I’ve always enjoyed drawing and sketching and I always grab a pen and incorporate it into my day-to-day job…

2 min readFeb 3, 2021

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Sketchnotes in lockdown

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Mat Rutherford

Information Architecture: Achieving Product Design Goals with UX

An extract from a piece originally published in The Martec, April 2019.

2 min readMay 22, 2020

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Information Architecture: Achieving Product Design Goals with UX

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Mat Rutherford

Why deep awareness is vital to UX success

A famous quote by designer Robert Fabricant is precisely where we need to begin:

4 min readMay 22, 2020

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Why deep awareness is vital to UX success

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Mat Rutherford

Testing with real humans

I recently joined Pureprofile, a Data & Insights (D&I) company, as Experience Lead. We are currently in the process of rebuilding our…

2 min readSep 24, 2019

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Testing with real humans

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Mat Rutherford

How I came up with a last-minute interactive UX design presentation

I was asked at the last minute to cobble together an interactive session for an offsite that would fit seamlessly into our design team’s…

6 min readJan 8, 2019

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How I came up with a last-minute interactive UX design presentation

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Mat Rutherford

How to kill a good idea with a dis-‘app’-ointing product

Ever found an app, or some other type of product, that’s such a great idea you can’t help but think, “dammit!, I totally could have come up…

4 min readJul 12, 2017

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How to kill a good idea with a dis-‘app’-ointing product

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Mat Rutherford

8 philosophies of Fight Club applied to UX design

David Fincher’s brilliant Fight Club got a bumpy reception when it burst onto the scene in the 90s. However, its stature has only grown in…

7 min readJan 23, 2017

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8 philosophies of Fight Club applied to UX design

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Mat Rutherford
in
Forest for the Trees

A Fistful of Cards…

There are a huge amount of features and functions within Onefill, our shopping app for banking customers. A lot of these elements could…

2 min readJun 27, 2016

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A Fistful of Cards…

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Mat Rutherford
in
Forest for the Trees

Skeuomorphism waves goodbye forever?

The definition of skeuomorphism is…

5 min readJun 2, 2016

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Skeuomorphism waves goodbye forever?

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Mat Rutherford

Reservei: what it is, and why we did it

At the end of 2015 Maxwell Forest decided to hold its very first hackfest, something a few of us had been suggesting for a while. With the…

3 min readJan 5, 2016

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Reservei: what it is, and why we did it

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Mat Rutherford

Mat Rutherford

UXer/Traveller/presentation advisor/footballer/illustrator/copy proofer/kayaker/runner/web head/daddy. Not necessarily in that order…

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